SNR SPONSORSHIP AND EVENTS MANAGER
Innocean Worldwide AU
April 2011 - July 2013
Innocean are a sister-agency to the Hyundai and Kia Motor companies, acting as ATL agency for both in Australia since 2007. In 2011 Innocean introduced a BTL offering that saw me as the agency lead for Kia Australia.
My role oversaw Kia Australia's major events, including the development and implementation of Kia's Sydney and Melbourne Motorshow stands, (design, creative, build, press event, execution), National Dealer Conference for upwards of 300 guests, vehicle launch events and drive days.
The Kia Australia sponsorship portfolio included the Australian Open and later, the Essendon Football club. My team managed all related advertising and content (digital, print, TV and online) generated by the ATL team and external media and digital agencies, ticketing and hospitality, contracted player access, activation planning and builds, and contracted partnership deliverables.