R Y A N G R I F F I N
ACTIVATION MANAGER Maverick Marketing
February 2014 - July 2015
While at Maverick, I was the event management and production lead on a variety of promotional, brand activation and integrated enteratinment projects, including, among others:
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A successful world record attempt involving 2000+ early primary students for Woolworths and Jamie Oliver's Food Revolution campaign
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7 stop, seniors-centric roadshow, custom caravan and press event for the NRMA
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Westpac pre, post and on-course activations at 'City to' fun run events around Australia
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National Tree Day for Planet Ark - including a giant playground in Sydney's Circular Quay
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Product launch of CCA's Cascade via bespoke build and activations at Taste and Good Food festivals around Australia and the Brisbane Open
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Digitally led sponsor activation of Good Life Festival that exceeded KPIs by 150% for Coca Cola
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Multi channel (OOH, digital, social, content, promotions and events) summer campaign for Coca Cola






