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ACTIVATION MANAGER  Maverick Marketing 

February 2014 - July 2015

While at Maverick, I was the event management and  production lead on a variety of promotional, brand activation and integrated enteratinment projects, including, among others:

  • A successful world record attempt involving 2000+ early primary students for Woolworths and Jamie Oliver's Food Revolution campaign

  • 7 stop, seniors-centric roadshow, custom caravan and press event for the NRMA

  • Westpac  pre, post and on-course activations at 'City to' fun run events around Australia

  • National Tree Day for Planet Ark - including a giant playground  in Sydney's Circular Quay 

  • Product launch  of CCA's Cascade via bespoke build and activations at Taste and Good Food festivals around Australia and the Brisbane Open

  • Digitally led sponsor activation of Good Life Festival that exceeded KPIs by 150% for Coca Cola

  • Multi channel (OOH, digital, social, content, promotions and events) summer campaign for Coca Cola

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