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October 2014 - February 2015

In my time at PLAY I produced a variety of creative events and activations, most notably:

  • Michelle Bridges 12WBT end of season event - event branding, cooking demonstrations, fitness classes and inclusive fashion parade

  • Live concerts in Martin Place for Transport For NSW

  • Pepsi national Taste Challenge (5 states)

  • Interactive activation for Audi at  Sydney Festival

  • Larger than life, interactive walkthrough model of the new Optus website at their Sydney campus


In my role I contributed to event ideation, pitching, budget management and post-event reporting.

WPP THE Store: Project
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